PROJECT INFORMATION
The 'Rock & Roll' spirit is an essential part of the updated brand: original, bold, daring, dynamic, authentic, powerful. The Hall of Fame artists carry this spirit through their sound, imagery, and stories, which is also now delivered through Rock Hall’s visual identity and content. This is particularly embodied in the new logo, which features a custom designed and programmed typeface that reacts to audio cues—its letterforms reverberating in response to sound levels and beats.
CREDITS
Base Design